3 ways your credit union can be more engaging like Pokémon Go

first_imgSources:1 https://www.surveymonkey.com/business/intelligence/pokemon-go-biggest-mobile-game-ever/2 http://www.pewglobal.org/2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies/3 http://time.com/4147614/smartphone-usage-us-2015/4 https://thefinancialbrand.com/60081/2016-fis-pace-index-banking-expectations-performance/?platform=hootsuite5 http://closethegaps.fisglobal.com/ 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Melany Maurer Melany Maurer is a marketing professional and content creator based in Austin, Texas. She graduated from the University of Texas at Austin and has spent the last 4 years working … Web: buzzpoints.com Details If you have an internet connection, you’ve heard of the wildly popular mobile app Pokémon Go by now. Developed by Niantic, Pokémon Go lets you use your smartphone to virtually catch Pokémon by physically exploring the real world. Because of nostalgic, smartphone-welding millennials, Pokémon Go exploded almost overnight, becoming the biggest mobile game in U.S. history and boasts over 21 million daily active users.1 Here are a few ways your financial institution can be learn to be more engaging like Pokémon Go:Mobile is where it’s at.Did you know that 92 percent of 18 to 34 year olds in the U.S. have a smartphone?2 Not only that, but collectively, Americans check their smartphones over 8 billion times a day.3That’s why Pokémon Go as a mobile gaming app works so well. Consumers, millennials in particular, are constantly on their phones. If this game had been designed for hand-held gaming devices instead of mobile, Niantic would have severely segmented their intended audience. The same can be said for banking.It’s time to embrace mobile. By being where your cardholders are, you’ll be more in tune with their banking needs and better equipped to meet them.Change to meet demand.Like most apps, Pokémon Go is constantly getting updated to fix glitches and improve the gaming experience. Considering the disruption facing the industry, financial institutions should have the same mindset on how they approach consumers.Try new methods to appeal to your audience. Adopt new technologies to promote your products and services. Don’t let your institution fall behind by ignoring digital trends.Keep it simple and make it fun.While the concept of an augmented reality game might sound complex, the Pokémon Go user experience is very simple. Someone with no prior knowledge of Pokémon can easily download and enjoy the game in a matter of minutes. Make banking at your financial institution the same through gamification.By gamifying the banking experience and rewarding your cardholders’ loyalty, you’ll not only boost engagement, but encourage desirable behaviors and increase transaction volume in the process. It’s a win-win.According to the Performance Against Customer Expectations (PACE) Index, financial institutions globally fall short of expectations in areas most important to consumers.4 Mobile banking is a perfect example. Did you know that 44 percent of banked consumers with smartphones have adopted mobile payments and 84 percent of those have used mobile banking in the past 30 days?5The numbers are clear. If you’re not innovating, you’re being left behind. Embrace digital opportunities to build relationships and engage with your customers. You might just be surprised at the results you find.last_img read more

Hope aims to repeat performance and lead Windies to series win

first_imgHAMBANTOTA, Sri Lanka, (CMC) – Shai Hope, who made his ninth ODI hundred in the series opener which the West Indies lost to Sri Lanka, is aiming to repeat his outstanding performance but hoping for a different result when his side takes on the hosts in their second match on Wednesday.The wicketkeeper-batsman scored 115 at the Sinhalese Sports Club in Colombo – the highest score for the Windies in Sri Lanka, surpassing the 110 made by Adrian Barath at the same venue in 2011 – to lead the Windies to a competitive 289.Shai Hope put in an outstanding performance in the first ODI against Sri Lanka.He reached half-century off 77 balls at the start of the 26th over, before reaching his ton in the 43rd over off 128 deliveries – his second in his last seven innings.“I had to ensure that I came out and stamped my authority on the first game. Unfortunately, it didn’t come out to be a wining effort, but it was still nice to get some runs under my belt,” Hope said.“I think there were some key moments, where we could’ve probably put our foot down a bit more. The run out [between myself and Bravo], we probably could’ve gotten a lot more out of that partnership,” he added, looking back on the opener.As the Windies arrived here ahead of their second match, the 26-year-old was hoping his heroics would lead to a series win over Sri Lanka.West Indies need to win both of the upcoming matches – the other scheduled for Sunday – to achieve the goal of winning their first ODI series in Sri Lanka.“It’s now do-or-die for us. We’re 0-1 down and we have two more games to make amends. I’m sure the guys have what it takes to come out and turn it around,” Hope said.West Indies entered the series one point behind Sri Lanka in the ICC ODI rankings and are looking to move ahead of the hosts. Securing back-to-back wins in the ongoing series will be necessary to achieve that feat.Wednesday’s day/night contest will be played at the Mahinda Rajapaksa International Cricket Stadium here. First ball is 2:30 p.m. (5 a.m. Eastern Caribbean Time/4 a.m. Jamaica Time).last_img read more