6/6/06: ‘Omen’ of Fox bonanza

first_imgThe decision by 20th Century Fox to release its horror remake “The Omen” on 6/6/06 paid off: The thriller scared up the largest Tuesday gross in history with an eerie first-day take of $12,633,666, the studio said Wednesday. “The Omen” edged past 2004’s “Meet the Fockers,” which opened at $12,629,620 on Christmas Day that year. “We got some numbers that are hard to believe,” said Bruce Snyder, Fox’s president of distribution. “It’s remarkable and sets the picture up for the weekend as a giant success already.” The film, directed by John Moore, stars Julia Stiles, Liev Schreiber, Mia Farrow and Seamus Davey-Fitzpatrick and is an updated version of the 1976 film of the same name. “Remember, there’s a little picture called `Cars’ coming out, so I’ll cede No. 1 to them,” he said, chuckling. “Cars” is the latest computer-animated film from hit-maker Pixar Animation Studios with release by Walt Disney Pictures. It is widely expected to be one of the summer’s biggest box office hits because of Pixar’s streak of six consecutive blockbusters – the most recent of which was “The Incredibles” in 2004. [email protected] (818)713-3758160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2It’s extremely rare for a movie to hit theaters on a Tuesday, but Fox wanted to capitalize on the 6/6/06 date, which indicates the Mark of the Beast. In “The Omen,” parents are unaware that their little boy, Damien, is destined to become the Antichrist. “It was a smart marketing maneuver from the beginning,” said Gitesh Pandya, editor of the Web site BoxOfficeGuru.com. “There have been so many remakes of classic horror films over the last couple of years, so (Fox) really needed something to differentiate themselves. By releasing it on this date, it became an event for horror fans. If you open this movie on a Friday, it becomes yet another horror movie remake.” “The Omen” opened in 2,660 theaters nationwide, and Snyder said many showings were sellouts, much to his surprise and relief. “Releasing it on June 6 was a great idea initially, but as we got closer to it, we got a little concerned about whether or not anyone would know it is out on a Tuesday,” he said. “But the marketing department did a terrific job.” Fox is already having a terrific summer, thanks to the blockbuster success of “X-Men: The Last Stand,” which had earned $181.3 million as of Tuesday. But Snyder doesn’t expect to top the box office charts this weekend with “The Omen.” last_img


first_imgIT was once the preserve of the elite runners – but now the Danny McDaid 15k is to have a fun run element too.The 7th annual Danny McDaid 15k road race-fun run in association with The Station House Hotel, will take place in Letterkenny on Sunday, August 14, and it promises to be the best event to date.Last year up to 200 runners went to the line for the prestigious event and organisers are hoping they will yet more participants this year. The event was formally launched on Tuesday at the premises of the main sponsor, The Station House Hotel. The winner of the race last year was Ciaran Doherty in a time of 49.19. The Danny McDaid 15k is one of the highlights of the racing calendar and attracts top runners from all over the country. However, the organisers are also hoping people will come out and jog around the course which runs from the town out around New Mills and Rashedogue before finishing back in town via Conwal.The event is run in honour of double Olympian and LAC club stalwart, Danny McDaid who competed in the 1972 and 1976 Olympics for Ireland in Berlin and Melbourne.Speaking at the launch, LAC Chairman, Gerry Davenport, said the event has been growing in popularity ever year since its inception.“The Danny McDaid 15k carries a special aura and appeal for all runners. It is a top event on the local racing calendar but we’re also appealing to people to come out and just run the course. It is a great race and the numbers are growing every year,” he said. “We’re delighted to have The Station House as our main sponsor for the race.Speaking at the launch, Mr Brian Gallagher, Proprietor of The Station House Hotel said he was delighted to be involved with the event.“Danny McDaid is a household name across the country. LAC is a great club and fosters great young talent. As a local businessman I’m always delighted to help out in any way I can.,’ he said.The race begins at 11.30am and registration will take place in Aura Leisure Centre from 10 am. There will be a host of category prizes including top prizes for the first man and woman across the line.RUNNERS TO PUT SOME FUN INTO DANNY McDAID 15K was last modified: August 5th, 2011 by gregShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:danny mcdaid 15klast_img read more