Afraid of analytics?

first_imgAre you afraid of analytics? Hmmm. Maybe you are simply scared to learn that the resulting data/information will show that you aren’t as smart as you think you are? Maybe you are unwilling to undertake something you simply don’t understand, or aren’t comfortable doing yourself? Maybe you think analytics are only for uber-huge financial institutions?All of these answers are pure poppycock.Financial institutions use analytics every day. Did you ever evaluate whether someone is credit worthy? There must be someone at your shop who decides in a (sorry Gen Y) Spartacus-like fashion thumbs up or down on an application, right? Is the decision arbitrary? Are analytical models used? Maybe? I thought so. Some person using analytical tools has to make sense of the data in order to make the right decision for any and every borrower.Continue ReadingA November 20, 2014, American Banker article reported that CEOs are afraid of Data Driven Solutions. What? In a recent post, Ron Shevlin of the Aite Group, called this “Data Driven Delusions.” Indeed. Then why all the craziness over Big Data? I mean, really folks… Ron also articulates a couple of additional analytics-driven decisions that are common in banking. See if these look familiar to you…Have you ever debated the merits of opening or closing a branch? How do you decide? By gut instinct? Do you, as Ron suggests, give each branch or location a number, and then toss them in a hat and pull out the winner/loser? Hardly.Further, could any CEO (let alone a marketer) go to the Board and ask for $500,000-$600,000 to drive a marketing event without being required to provide an expected outcome/ROI to any such investment? How can you do this without analytics.Your website clicks and visitors, emails and other digital traffic – along with the traditional account, household, profitability, cross-sales and campaign management analytics that many have been employing (MCIF) for years – are all screaming to get used. Data analytics/data-driven marketing is nothing new. It is simply an extension of all things analytics that are already employed by financial institutions. Or not, I guess, in fantasyland.Those who say otherwise are flat wrong. If only someone could automate all of this and make a daily data collection and analytics engine that would also automatically send and track offers to pre-modeled and qualified clients and prospects, every day. Oh, hey…we do that! 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jay Kassing Jay Kassing is President of MARQUIS, a Texas based provider of marketing analytics solutions including MCIF/CRM software, MCIF services, profitability, compliance, consulting and direct mail creative/fulfillment. Jay has … Web: www.gomarquis.com Detailslast_img read more

Beaches and football as Europe relaxes virus restrictions

first_imgGermany, which this month began its slow emergence from confinement, was ready to kick off its top-flight football league Saturday, although in front of empty stadiums and under draconian health measures.”The whole world will be looking at Germany, to see how we get it done,” said Bayern Munich boss Hansi Flick.”If we manage to ensure that the season continues, it will send a signal to all leagues.”Russia pushed ahead with plans to ease restrictions despite reporting more than 10,000 new cases, with its football league set to return next month and thousands of people being tested for antibodies to show whether they have had the virus or not.World athletics chief Sebastian Coe also said it was crucial to get top events started again and warned that sports leaders may rebel and decide to resume even without the approval of local authorities.”We will be respectful, but we have to make decisions in the best interest of our sport and our athletes,” the British former track legend told Indian television channel WION.Beaches reopeningSlovenia on Friday became the first European country to open its borders, despite new infections still being reported.In northeast Europe, Latvia, Lithuania and Estonia were creating their own “Baltic bubble” allowing free movement among the three countries.France called for self-restraint as the country prepared for its first weekend since easing its lockdown, warning that police would break up any large gatherings.Several nations have eased restrictions to stem the economic damage from lockdowns.With the European summer fast approaching, the key tourism industry is trying to salvage something from the wreckage.Parasols and sunloungers are starting to appear on coastlines in Italy.”It moves me to see these sunshades,” said Simone Battistoni, whose family has been running the Bagno Milano beach concession in Cesenatico on Italy’s east coast since 1927.Austria took an important symbolic step Friday by reopening its restaurants and traditional Viennese cafes.”We missed it and we’re going to come back as much as possible,” said Fanny and Sophie, 19-year-old students waiting for breakfast at a cafe in the Austrian capital.Ireland will begin to lift its lockdown in coming days while introducing a 14-day quarantine period for new arrivals.US economic woesThe pressure to ease lockdowns has mounted as the catastrophic economic effects of the virus have become clearer.In the United States, the world’s worst-affected country with more than 87,000 deaths and 1.4 million cases, industrial production plunged 11.2 percent in April, the largest drop in a century.Department store JCPenney, a retail institution which has not turned a profit since 2011, on Friday became the latest US business to file for bankruptcy.”May will not be a month of celebration. Nor will June. Nor July. Nor probably the rest of this year,” warned Neil Saunders, managing director of GlobalData Retail.With 36.5 million Americans — more than 10 percent of the population — now out of work, Trump has been keen to ease lockdown measures as he seeks re-election in November.Some areas are resisting. Lockdown measures in New York City have been extended until May 28.In the US House of Representatives, Democrats late Friday narrowly pushed through a $3 trillion rescue package to help American families and businesses stay afloat.But its fate appears uncertain as Republicans have vowed to block it in the Senate which they control.Europe’s top economy Germany meanwhile tipped into recession, suffering its steepest quarterly contraction since the global financial crisis in 2009.’Nightmare scenario’The new coronavirus which first emerged in the Chinese city of Wuhan late last year has so far killed more than 306,000 people globally and infected 4.5 million as it continues to spread.The WHO warned Africa could have 231 million people infected and up to 190,000 could die.There was also concern over the “nightmare scenario” of the discovery of infections in the world’s biggest refugee camp, in Bangladesh, where upwards of a million Rohingya Muslims from neighbouring Myanmar live in squalor.Besides its health and economic toll, the pandemic has also caused political ructions.The latest fallout was in Brazil which lost its second health minister in a month as Nelson Teich resigned Friday over what an official said was “incompatibility” with right-wing President Jair Bolsonaro’s approach to fighting the country’s spiralling COVID-19 crisis.Topics : Beaches in France and Italy were open Saturday for the first weekend since the easing of coronavirus lockdowns while football fans awaited the return of major league action with Germany’s Bundesliga set to kick off.Italy also announced it will reopen to holidaymakers from June 3 and scrap quarantine requirements for arrivals, welcome news for the important tourism industry in one of the nations worst hit by COVID-19.As some countries start to reopen despite fears of a second wave of the pandemic, President Donald Trump voiced hope that a vaccine would be available by late 2020. “We are looking to get it by the end of the year if we can, maybe before,” Trump told reporters at the White House Friday as he discussed America’s “Operation Warp Speed” effort in the global race for a vaccine.The timeline — deemed unrealistic by many experts — is more aggressive than the one-year scenario put forward by European scientists.The hunt for a vaccine for a disease that the World Health Organization (WHO) says may never disappear has also threatened to become a source of tension between the globe’s haves and have-nots, with trials underway in various countries.Many governments are not waiting, with borders and beaches reopening around Europe after two traumatic months in which life ground to a halt.last_img read more

Layne wins Elite Singles title at National Schools TT Championships

first_imgISAIAH Layne emerged champion of the Elite Boys U18 division in the feature event of the Guyana Table Tennis Association (GTTA), National Sports Commission, Ministry of Education, National Schools’ Novices, Elite Teams and Singles Table Tennis Championships, which concluded on Sunday at the Cliff Anderson Sports Hall. The Saint Stanislaus student defeated fellow national TT player Jonathan Van Lange by a 3-2 margin in the final of the event.  Layne had earlier defeated Caribbean Pre-Cadet bronze medallist Colin Wong (Christ Church Secondary) by a 3-1 margin in the semi-finals.The Bishops’ High School Van Lange had gotten past Chase Academy’s Jamal Nicholas by a 3-0 margin in his final four battle.In the quarterfinals, Wong knocked out 2018 champion Kaysan Ninvalle.Peter Persaud and Andell Austin 13 led Vreed en Hoop Secondary to the Novice title.Also in the final eight, Nicholas had defeated Krystian Sahadeo and Van Lange had gotten past emerging talent Peter Persaud from Vreed en Hoop Secondary. Meanwhile Persaud, 14, and Andell Austin 13, were victorious over Rhys Belle and Jaswan Seenarine from Bartica in the Boys Novice team final.Austin had defeated Belle 3-2, while Persaud got past Seenarine 3-1 before the Vreed en Hoop pair combined to ease past the Bartica duo 3-0 to finish as champions.In the quarterfinal, Bartica had gotten the better of ISA ‘A’ team 3-2, while Vreed en Hoop had ended the run of ISA ‘B’ team 3-0. The East Street Islamic School had three of the 12 teams that competed in the novice division.Meanwhile in the Novice’s Boys Singles final, Queen’s College Nareen Persaud defeated ISA’s Omar Percival in a tense 3-2 battle en route to the title.Over the three days of competitionm. Chase Academy (males) and Charlestown Secondary School (females) had emerged victorious in the team events; while 14-year-old Marian Academy student Thuraia Thomas defended her U18 Elite women’s title and Samirah Burrowes had gotten past her sister Sufah in the Novice final.last_img read more