CULVER CITY – Sony Pictures Home Entertainment is reorganizing its executive ranks as it begins selling movies through digital downloads over the Internet and prepares for the long-awaited launch of high definition Blu-Ray discs next month, the company said Thursday. The division’s president, Benjamin Feingold, assumed the new title of president of Worldwide Home Entertainment, digital distribution and acquisitions. He will focus on developing and managing the distribution of movies and other Sony content via Internet, and such mobile devices as cell phones and PlayStation Portables. Feingold will also negotiate key acquisition agreements, among other responsibilities. “By reorganizing our home entertainment division now, we are positioning ourselves to deliver entertainment to people wherever, whenever and however they want to enjoy it,” Feingold said. With Feingold’s additional responsibilities, he has named three people to his senior executive team to tackle day-to-day operations: David Bishop as president of Sony’s North American home video business; Matt Brown as executive vice president, Europe, based in London; and Sean Carey as executive vice president of digital distribution and product acquisitions. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREOregon Ducks football players get stuck on Disney ride during Rose Bowl eventAlso as part of the reorganization, six current SPHE executives have been promoted and given new titles: Robin Russell, senior executive vice president and general manager, worldwide; Marshall Forster, senior executive vice president, North America; Adrian Alperovich, senior vice president, international; Lexine Wong, senior executive vice president, worldwide marketing; Don Eklund, executive vice president, advanced technologies; and James Mercs, executive vice president and general manager of Sony Pictures Digital Authoring Center. “As business migrates forward, this organizational change … will create the right team to respond quickly and effectively to today’s ever-changing environment,” Feingold said.Sony’s new download service is offered through Movielink and CinemaNow and has so far included such titles as “Memoirs of a Geisha” and “Brokeback Mountain.” “While nothing can replace the theatrical experience, we want people to have the opportunity to see our movies in their homes or wherever they desire,” said Amy Pascal, chairman of Sony Picture Entertainment’s Motion Picture Group. “The Internet can make it easier for more people to see more of our films, and we’re proud to be opening up this new avenue of entertainment.” Sony’s reorganization comes after similar moves by Paramount Home Video and Warner Home Video. [email protected] (818)713-3758160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!