Afraid of analytics?

first_imgAre you afraid of analytics? Hmmm. Maybe you are simply scared to learn that the resulting data/information will show that you aren’t as smart as you think you are? Maybe you are unwilling to undertake something you simply don’t understand, or aren’t comfortable doing yourself? Maybe you think analytics are only for uber-huge financial institutions?All of these answers are pure poppycock.Financial institutions use analytics every day. Did you ever evaluate whether someone is credit worthy? There must be someone at your shop who decides in a (sorry Gen Y) Spartacus-like fashion thumbs up or down on an application, right? Is the decision arbitrary? Are analytical models used? Maybe? I thought so. Some person using analytical tools has to make sense of the data in order to make the right decision for any and every borrower.Continue ReadingA November 20, 2014, American Banker article reported that CEOs are afraid of Data Driven Solutions. What? In a recent post, Ron Shevlin of the Aite Group, called this “Data Driven Delusions.” Indeed. Then why all the craziness over Big Data? I mean, really folks… Ron also articulates a couple of additional analytics-driven decisions that are common in banking. See if these look familiar to you…Have you ever debated the merits of opening or closing a branch? How do you decide? By gut instinct? Do you, as Ron suggests, give each branch or location a number, and then toss them in a hat and pull out the winner/loser? Hardly.Further, could any CEO (let alone a marketer) go to the Board and ask for $500,000-$600,000 to drive a marketing event without being required to provide an expected outcome/ROI to any such investment? How can you do this without analytics.Your website clicks and visitors, emails and other digital traffic – along with the traditional account, household, profitability, cross-sales and campaign management analytics that many have been employing (MCIF) for years – are all screaming to get used. Data analytics/data-driven marketing is nothing new. It is simply an extension of all things analytics that are already employed by financial institutions. Or not, I guess, in fantasyland.Those who say otherwise are flat wrong. If only someone could automate all of this and make a daily data collection and analytics engine that would also automatically send and track offers to pre-modeled and qualified clients and prospects, every day. Oh, hey…we do that! 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jay Kassing Jay Kassing is President of MARQUIS, a Texas based provider of marketing analytics solutions including MCIF/CRM software, MCIF services, profitability, compliance, consulting and direct mail creative/fulfillment. Jay has … Web: www.gomarquis.com Detailslast_img read more

Obama to Send Special Forces to Syria in Unauthorized War

first_imgWhatever their mission is, the US military escalation is startling, especially when you consider that Congress has largely abdicated its duties by failing to pass war authorization with regards to Syria. Simply put, Congress, the only branch of government with constitutional power to approve war, has not found the political will to do so—leaving the Obama administration with no choice but to use war authorization from 2001 to justify its bombing campaign and subsequent troop build. Authorization approved by Congress in 2002, known as the Iraq AUMF, is also being utilized to defend the legality of military operations.Obama in February proposed his own AUMF that would remain in effect for three years, but Congress has yet to vote on it. In June, Rep. Adam Schiff (D-Calif) proposed an amendment that would’ve forced an AUMF vote, but that measure failed.“If this is worth fighting ISIS, and I believe it is, it’s worth having Congress do its job,” Schiff said in June. Two members of the House of Representatives reacted to Friday’s news by calling for Congress to act on Obama’s AUMF. View image | gettyimages.comDespite authoring its own AUMF, the White House is of the belief that the 2001 AUMF passed soon after the Sept. 11, 2001 attacks gives the executive branch wide latitude to conduct military operations in the Middle East and Africa. Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York After more than a year of combating the so-called Islamic State through the air, the Obama administration, in a swift policy change, announced Friday that US special forces will be deployed to Syria to advise moderate forces fighting the brutal militant group.That means boots on the ground—in Syria.Until now, the Obama administration has publicly said it opposed sending troops into Syria. In June, the White House announced 450 additional US troops would be deployed to Iraq, also in an advisory position. Like in Iraq, the several dozen US special forces being deployed are not expected to directly engage with IS, according to reports.Almost immediately, social media users dug up comments made by President Obama with regards to Syria in which he proclaimed that he would not put troops on the ground in the war-torn country, where nearly a quarter of million people have died since the conflict began in 2011, according to reports. center_img The 2001 AUMF gave then President George W. Bush authorization to strike al Qaeda for orchestrating the 9/11 attacks. The same AUMF has been cited to justify drone strikes, including an aerial attack in Yemen that killed a US citizen who became a radical cleric. For years, civil liberties groups have criticized the 2001 AUMF as overbroad.Even Obama publicly discussed overhauling the 2001 war authorization.In his remarks in May 2013 at the National Defense University in Washington D.C., Obama said he’d “engage Congress about the existing Authorization to Use Military Force, or AUMF, to determine how we can continue to fight terrorism without keeping America on a perpetual wartime footing.” And his own national security advisor, Susan Rice, wrote a letter to then Speaker of the House John Boehner (R-Ohio) calling the 2002 AUMF “outdated.”With bombing campaigns in more than one country and now with the announcement that US special forces are headed to Syria to assist moderate forces, it’s hard to argue that the US is not at war with ISIS—a war that has yet to be authorized.last_img read more

Police Promote Motorcycle Safety In May

first_imgThe weather this weekend will be sunny and warm giving area motorcyclists a chance to get back on the road. Law enforcement agencies want to use this as an opportunity to promote motorcycle safety awareness throughout the summer.May is motorcycle safety awareness month.Many serious and fatal crashes occur when motorists turn in front of motorcyclists. Area drivers should remain on the lookout for motorcycles, especially at intersections and while making turns and lane changes. It can be difficult to accurately judge the time, speed and distance of an approaching motorcycle.Police advise a driver to check the position of an oncoming motorcycle 2-3 times before progressing through an intersection of left turn.Troopers urge all motorcycle riders to wear helmets. According to the Indiana Criminal Justice Institute, 151 motorcycle fatalities occurred statewide in 2012. Of those deaths, 122 people were not wearing helmets.Construction zones and uneven road surfaces can also be a deadly area for bikers. Road projects will be underway throughout the region this summer, and area law enforcement warn motorcyclists of “edge traps,” which occur when one lane is higher than the other. An inexperienced or inattentive motorcyclist can easily lose control when encountering an “edge trap.”Indiana State Police offer the following safety tips for motorcyclists:Wear a Department of Transportation approved helmet and riding safety gearDon’t consume alcohol while riding. During 2012, 36 motorcycle fatalities occurred in Indiana involving alcohol.Be visible. Ensure your headlight, taillight and brake light work properly.Wear high visibility clothingUse lane positioning to increase visibility and watch for turning vehiclesAvoid riding in blind spots.last_img read more