6/6/06: ‘Omen’ of Fox bonanza

first_imgThe decision by 20th Century Fox to release its horror remake “The Omen” on 6/6/06 paid off: The thriller scared up the largest Tuesday gross in history with an eerie first-day take of $12,633,666, the studio said Wednesday. “The Omen” edged past 2004’s “Meet the Fockers,” which opened at $12,629,620 on Christmas Day that year. “We got some numbers that are hard to believe,” said Bruce Snyder, Fox’s president of distribution. “It’s remarkable and sets the picture up for the weekend as a giant success already.” The film, directed by John Moore, stars Julia Stiles, Liev Schreiber, Mia Farrow and Seamus Davey-Fitzpatrick and is an updated version of the 1976 film of the same name. “Remember, there’s a little picture called `Cars’ coming out, so I’ll cede No. 1 to them,” he said, chuckling. “Cars” is the latest computer-animated film from hit-maker Pixar Animation Studios with release by Walt Disney Pictures. It is widely expected to be one of the summer’s biggest box office hits because of Pixar’s streak of six consecutive blockbusters – the most recent of which was “The Incredibles” in 2004. [email protected] (818)713-3758160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2It’s extremely rare for a movie to hit theaters on a Tuesday, but Fox wanted to capitalize on the 6/6/06 date, which indicates the Mark of the Beast. In “The Omen,” parents are unaware that their little boy, Damien, is destined to become the Antichrist. “It was a smart marketing maneuver from the beginning,” said Gitesh Pandya, editor of the Web site BoxOfficeGuru.com. “There have been so many remakes of classic horror films over the last couple of years, so (Fox) really needed something to differentiate themselves. By releasing it on this date, it became an event for horror fans. If you open this movie on a Friday, it becomes yet another horror movie remake.” “The Omen” opened in 2,660 theaters nationwide, and Snyder said many showings were sellouts, much to his surprise and relief. “Releasing it on June 6 was a great idea initially, but as we got closer to it, we got a little concerned about whether or not anyone would know it is out on a Tuesday,” he said. “But the marketing department did a terrific job.” Fox is already having a terrific summer, thanks to the blockbuster success of “X-Men: The Last Stand,” which had earned $181.3 million as of Tuesday. But Snyder doesn’t expect to top the box office charts this weekend with “The Omen.” last_img