Web user experience design 7 design techniques to improve landing page conversion Part one

It’s not easy for

to design an optimal landing page. If you want to get an impressive conversion rate, it’s not easy. However, how much do you know about design concepts that translate into a core?

(CCD), a core design, is a discipline designed specifically for the design of a single business objective. The intention is to increase the conversion rate by using persuasive design and psychological incentives to guide visitors through a specific action.


landing page is the core of the CCD design. The landing page design elements are consistent with the email design, which is designed to enable visitors to the page to effectively translate to the end of the target path and take a full transformation path. On the landing page, we can collect visitors’ data or get detailed information about your products and services before the visitors arrive at the next page.

so, how through the design you want to convince visitors to complete the transformation of goals? There are many design elements, to the attention of visitors to your desired traction of the interaction region, psychological induction can stimulate the sense of participation. Let’s take a closer look at these two types of design elements so that the landing page you design can be truly transformed.


1) focus

creates the visual effect of the tunnel, a typical way to attract visitors. You can consider setting up call-to-action on the landing page at this point of view. For example, the picture on the left shows the features of the arches, which prevent visitors from staying in the other place, but locked in the middle. The diagram on the right is to drive your attention to the end of the tunnel.


2) contrasting colors

‘s use of contrasting colors is a simple idea, and the colors of the spectrum are all applicable, but monochrome is the simplest.


makes your call-to-action stand out from the surrounding area, making it easy to spot at first glance. If you set up some black or gray text on a white background, then use a black or white call-to-action can reflect the contrast, so you need to be more rich and colorful elements to highlight call-to-action. However, if you do not have much detail or text except for a very simple design, then the larger black or white button will stand out.

colors can be used to create an emotional response to visitors. Orange, for example, can produce a positive mood and use orange as a call-to-action>

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