3 ways your credit union can be more engaging like Pokémon Go

first_imgSources:1 https://www.surveymonkey.com/business/intelligence/pokemon-go-biggest-mobile-game-ever/2 http://www.pewglobal.org/2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies/3 http://time.com/4147614/smartphone-usage-us-2015/4 https://thefinancialbrand.com/60081/2016-fis-pace-index-banking-expectations-performance/?platform=hootsuite5 http://closethegaps.fisglobal.com/ 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Melany Maurer Melany Maurer is a marketing professional and content creator based in Austin, Texas. She graduated from the University of Texas at Austin and has spent the last 4 years working … Web: buzzpoints.com Details If you have an internet connection, you’ve heard of the wildly popular mobile app Pokémon Go by now. Developed by Niantic, Pokémon Go lets you use your smartphone to virtually catch Pokémon by physically exploring the real world. Because of nostalgic, smartphone-welding millennials, Pokémon Go exploded almost overnight, becoming the biggest mobile game in U.S. history and boasts over 21 million daily active users.1 Here are a few ways your financial institution can be learn to be more engaging like Pokémon Go:Mobile is where it’s at.Did you know that 92 percent of 18 to 34 year olds in the U.S. have a smartphone?2 Not only that, but collectively, Americans check their smartphones over 8 billion times a day.3That’s why Pokémon Go as a mobile gaming app works so well. Consumers, millennials in particular, are constantly on their phones. If this game had been designed for hand-held gaming devices instead of mobile, Niantic would have severely segmented their intended audience. The same can be said for banking.It’s time to embrace mobile. By being where your cardholders are, you’ll be more in tune with their banking needs and better equipped to meet them.Change to meet demand.Like most apps, Pokémon Go is constantly getting updated to fix glitches and improve the gaming experience. Considering the disruption facing the industry, financial institutions should have the same mindset on how they approach consumers.Try new methods to appeal to your audience. Adopt new technologies to promote your products and services. Don’t let your institution fall behind by ignoring digital trends.Keep it simple and make it fun.While the concept of an augmented reality game might sound complex, the Pokémon Go user experience is very simple. Someone with no prior knowledge of Pokémon can easily download and enjoy the game in a matter of minutes. Make banking at your financial institution the same through gamification.By gamifying the banking experience and rewarding your cardholders’ loyalty, you’ll not only boost engagement, but encourage desirable behaviors and increase transaction volume in the process. It’s a win-win.According to the Performance Against Customer Expectations (PACE) Index, financial institutions globally fall short of expectations in areas most important to consumers.4 Mobile banking is a perfect example. Did you know that 44 percent of banked consumers with smartphones have adopted mobile payments and 84 percent of those have used mobile banking in the past 30 days?5The numbers are clear. If you’re not innovating, you’re being left behind. Embrace digital opportunities to build relationships and engage with your customers. You might just be surprised at the results you find.last_img read more

3 ways to stay social and save over the holidays

first_imgOver the holidays, our budget tends to get a little out of control. Between events, parties, food, and gifts, we can tend to spend more than we should. The holidays are a great time to be home and spend time with friends and family. If you want to be able to stay social without breaking the bank, here a few ways you can save.Make it a potluck: If you’re looking to throw a big Christmas party, don’t feel responsible for making everything come together on your own. Instead of cooking all day or spending a small fortune on catering, make it a potluck and let everyone help compile the feast. This will save your wallet, and with a little bit of coordinating, you’ll be able to provide your guests with a pretty awesome spread.Keep it cheap: There’s no reason to spend a fortune on gifts over the holidays. Sure, it’s fun to spoil the kids or grandkids a little bit, but when you really stop to think about it, the holiday season is really about much more important things, like the ones you love. Instead of dropping big money on gifts, spend a small amount on some cheap, thoughtful gifts. You can also set a spending limit and have a few laughs by having a White Elephant gift exchange.Prioritize your shopping list: If you have a certain amount you’d like to spend on your Christmas party, stick to your budget. Make a list of everything you need for the party and then rearrange the list and order everything by importance. Find out how much each item is going to cost and then start cutting from the bottom until you meet your goal. 50SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Pettit John Pettit is the Managing Editor for CUInsight.com. John manages the content on the site, including current news, editorial, press releases, jobs and events. He keeps the credit union … Web: www.cuinsight.com Detailslast_img read more