Dr Paul Wright: Who is accountable?

first_imgThe ‘Diamond Mile’, the richest race in the history of horseracing in the English-speaking Caribbean, was completed at Caymanas Park last Saturday. The day saw 14 races being completed with record attendance, a record handle (money bet on the races), great dividends, and exciting finishes. Sponsors were there in their numbers; no money was spared in the preparation of the in-field for special guests; and a good time should have been had by all. Wrong. Whereas all the above is in fact true, the regulators had to have their now mandatory stab at “spoiling the party”. In the 10th race of the day, the betting favourite was horse number two, Silver Cloud. After being loaded into the starting gate, the horse squatted/fell in the gate, throwing the jockey head over heels (a poop-a-lick) backwards on to the surface. Luckily, the jockey was not hurt and quickly picked himself up and did some checks to make sure that he was all right. absolute shock To the absolute shock of racing fans, the horse was not removed from the gate for inspection by the veterinarian on duty at the gate. Our shock turned into dismay as the horse staggered out of the gate and trailed the field home, obviously feeling some effect of the fall. In every other racing jurisdiction where the safety of the participants (horse and rider) is the priority of paid individuals, that horse would have been examined out of the starting gate BEFORE the horse was allowed to start! But this is racing in Jamaica. who cares? If the horse is seriously injured and falls during the race, injuring the rider and possibly any of the other participants, oops, who won? Can this sport be allowed to continue like this? Apparently, YES. No one cares. No one is accountable. The day was an economic and sponsors success. So what? Divestment IS the only answer. However, with a somnolent Divestment Committee “waiting on Godot”, nothing even close to an announcement will come until a few days before the election, which has now been pushed back to “one day soon”. HELP! privileged positions The much-anticipated and longed-for meeting of the West Indies Cricket Board and the CARICOM subcommittee on cricket was held last Friday. After a three-hour meeting, the recommended dissolution of the board was not discussed as the reports out of the meeting suggest that the board has no intention of giving up its privileged positions. They have agreed to meet again on December 13, and, hopefully, the anxious West Indian fans will hear something from Mr Pybus and ‘President Dave’ about the recent revelation from reinstated coach Phil Simmons. Simmons had mentioned, before a failed attempt to silence him, that there was outside interference in the selection of the West Indies team. Fans of West Indies cricket (the “few” of us left) know that the only hope for the resurrection of cricket in the region rests solely on the removal of a group of men described by one of their own (Baldath Mahabir) as “unprofessional, tardy, or lax in many instances”. As our ancestors have taught us, “If fish come from river bottom and say that shark down there, believe him”. Administrators of sports worldwide will not give up their privileged position no matter what. FIFA continues trying to run football as the majority of that body’s executive is arrested on numerous charges. Sports can be saved. We the people have to insist on transparency and integrity of those who “volunteer” to run sports. We have to!last_img read more

New teams join African pools in Super Rugby

first_img29 September 2015The Lions will be the first team to play a Super Rugby match in Japan when the new-era, 18-team competition kicks off in February 2016.They will face the Tokyo franchise at Prince Chichibu Memorial Stadium on Saturday, 27 February as confirmed by the draw, which was issued by Sanzar yesterday. Sanzar (South African, New Zealand and Australian Rugby) is the body charged with running two of the world’s pre-eminent Rugby Union competitions – Super Rugby and the Rugby Championship.The Cheetahs will similarly become the first team to play the new entrant from Argentina, when they host the Buenos Aires-based team in Bloemfontein on the competition’s opening evening, Friday, 26 February.The Kings return to the competition with a derby against the Sharks, while the opening round is completed for a game at Newlands, where the Stormers will host the Bulls.The six South African teams are grouped into two African pools along with the new entrants from Japan and Argentina. The existing 10 Australasian teams will be divided into New Zealand and Australian pools.The winners of each pool will earn automatic entry into the knockout Vodacom Super Rugby Finals Series. The next highest-ranked team from the African conference will also be placed in the Finals Series along with the three next highest- ranked teams from the Australasian conference.Unbridled excitementSanzar interim chief executive officer Brendan Morris said fans could look forward to the upcoming season with a great deal of optimism and enthusiasm. “We are in the envious position to be delivering our great brand of rugby to new cities and international markets, unlocking a host of commercial opportunities and delivering the unbridled excitement of Super Rugby to a legion of new and existing fans,” he said.“As successful as our competition has been in the past, we cannot rest on our laurels. We want to grow our fan base and ensure existing fans stay loving our game. We will be working hard alongside our national unions, teams, broadcasters and venues to keep finding new and innovative ways to ensure Super Rugby continues to be the best provincial rugby competition in the world both on and off the field,” Morris said.The African pools play home and away against the other teams in their pool; they also play either home or away against the teams in the other African pool and their programme is completed by matches against all the teams from either the Australian or New Zealand conference.Africa Conference 1, which will play against the Australian conference in 2016, is made up of the Bulls, Cheetahs, Stormers and the Japanese team.Africa Conference 2, which will play against the New Zealand conference in 2016, features the Kings, Lions, Sharks and the Argentinian team.To lessen the travel burden on the South African teams, three of the Japanese entrant’s matches against South African teams will be played in Singapore. The Cheetahs will add another first to the list by appearing at the Singapore National Stadium in round three, followed by the Bulls (round five) and Stormers (round 12).New trophyThe new-look competition will also be contested for a new trophy, made by Blue Sky Design. The chrome and gold-plated piece is intended to capture the prestige, grandeur and resilience of one of the world’s toughest sporting competitions.The 360-degree design features eight blade legs, representing the eight teams that will qualify for the Finals Series, arranged to provide an iconic representation of a rugby ball and evoke visual nostalgic links to the former trophy. It is now eternal property of the Highlanders.The 13.5kg prize has a flat base catering for engraving and seamless expansion as more teams etch their name into Super Rugby history as champions in the coming years.About Super RugbyAccording to Sanzar, in 1986, the Australian teams of New South Wales and Queensland played against Auckland, Canterbury and Wellington from New Zealand, as well as a composite Fiji side.“For five years the tournament was played, a South Pacific Championship or Super Six, which led to ‘expansion’ when South Africa re-entered the rugby world and it was reborn into the Super 10 in 1993, where it ran until 1995, prior to the game becoming professional.“In 1996, as Sanzar was formed, the Super 12 was created, a professional competition and the first official ‘international domestic’ tournament featuring the strongest teams – which would become franchises – across New Zealand, South Africa and Australia.”In 2011, Super Rugby expanded to 15 teams, with the Melbourne Rebels the new franchise, and split into three conferences, each with five teams and based in one of the three nations.Rugby World CupThere are eight Sharks players, seven Stormers, three Cheetahs and six Bulls players who are representing South Africa’s Springboks in the Rugby World Cup in England this month. South Africa is in Pool B. Although the Springboks lost in their first match against Japan on 19 September, they beat Samoa 46-6 on 26 September, putting them second on the log of Pool B. Scotland is number 1. The Springboks will fly the flag high against Scotland on 3 October at St James Park in Newcastle.Source: News24Wirelast_img read more

Brand South Africa’s “Making it uniquely South Africa”

first_imgBrand South Africa’ is embarking on an exciting series titled “Making it uniquely South Africa”. The series showcases young and old entrepreneurs across different creative industries that have found opportunities, utilised their skills and manufactured products that promote Nation Brand pride and competitiveness.The importance of showcasing these individuals puts the spotlight on the country’s creative and multiskilled craftspeople. It encourages buying locally-produced products which result in job creation and a strengthened economy.In the State of the Nation Address, President Ramaphosa emphasised that; “increasing local demand, and reducing the consumption of imports, is important because it increases the opportunities for producers within South Africa to serve a growing market. Through this, we will intensify the “buy South Africa” programme.”The series crafted around the big idea “South Africans, making products for SA and the world” will unfold on the various Brand South Africa social media platforms, media channels such as Soweto TV, which will drive levels of engagements and remind everyone of the beautifully diverse South Africa that has the resources and skills to produce impeccable quality.Four artists share their story of what has shaped their designs and made it recognisably South African. These artists include:Thabiso Mjo, Creative Director of interior and product design firm Mash.T Design StudioMpho Vackier, an engineer and an interior designerAndile Dyalvane, a renowned ceramicist and Design Indaba Emerging Creative alumnus, Majolandile ‘Andile’ is the founder of Imiso Ceramics, a Woodstock-based studio that produces exclusive but functional once-off pieces.Professor Pitika Ntuli, a South African sculptor, poet, writer, and academic who spent 32 years of his life in exile in Swaziland and the UK.Speaking about the Making it uniquely South Africa series, Brand South Africa’s General Manager for Marketing Ms Sithembile Ntombela said; “We are continuously finding solutions to drive economic growth, by showcasing inspiring new ways of creativity in the different industries and in different countries. We want the world to take note and see how South Africans are remarkable. The series is anchored on the notion that we are all responsible in constructing a positive narrative we want the world to hear.”Share your “Making it uniquely South Africa” story and follow the series @Brand_SAlast_img read more

Youth citizen journalism in Kenya takes off

first_img12 May 2016Writer Tom Grass and photographer Harrison Thane have created a distinctively lo-fi social initiative called Zinester. It is inspiring children in Kenya’s Kibera slum to capture the spirit and narrative of the people living there in words and pictures. It is distributed as photocopied magazines.Much like the early punk music-inspired DIY magazine culture in the UK and US during the late 1970s and early 1980s, the Kibera “zines” are entirely conceived, created and controlled by kids. It is filled with enthusiastic, creative articles highlighting the distinctive subcultures in the community.Pretty cool to see a DIY zine by kids in Kibera, one of Nigeria’s largest, poorest slums.#Zinester,… https://t.co/XCp3N4db18— Bill Bucolo (@billbuc) May 7, 2016Grass and Thane teach youngsters basic photography and journalism skills. Once schooled, the kids take to the streets to interview residents and observe interesting events like the notorious night runners of Kibera, a group of men who strip and run at night to escape evil spirits.The young writers, photographers and artists compile collaged articles which is printed, photocopied, and distributed to the community for free. An anthology is compiled digitally for purchase by international readers, under the title Chocolate City.The Zinester team work at the Wings of Life Children’s Centre in Kibera, a development hub that offers support and education to the impoverished, orphans and abused children.The project is funded by Grass and Thane with no other support other than their modest crowdfunding kickstarter campaign. All donations are ploughed back into sustaining the centre, the magazine itself, and developing new magazine ideas in other parts of Kenya.One of their next workshops will be in the northern Kenyan village of Umoja, a women-only community and a safe haven for survivors of gender-based violence.The kids of Zinester has been covered in a number of international design and culture magazines, as well as being profiled on BBC News and American-Canadian broadcaster, the Vice channel.Watch the Zinester video profile below: Source: BBClast_img read more

Press release: Memories of the Struggle: Australians Against Apartheid an exhibition by ASAA

first_imgA multimedia exhibition that launches this week is to showcase a photographic timeline of events that weaves together a narrative of Australia’s involvement in the fight against apartheid.Premier of Gauteng Province, Mr David Makhura, is one of the people to officially open the multimedia exhibition. (Image: GCIS)Johannesburg, Monday 30 October 2017 – The Australasian South African Alliance (ASAA), in partnership with the Australian High Commission in South Africa, Brand South Africa and Constitution Hill, will launch an exhibition titled – Memories of the Struggle: Australians Against Apartheid, in Johannesburg on Thursday, 02 November 2017 at Constitution Hill at 18h30.This multimedia exhibition, to be officially opened by the Premier of Gauteng Province, Mr David Makhura and the Australian High Commissioner to South Africa, His Excellency, Mr Adam McCarthy, is a photographic timeline of events that weaves together a narrative of Australia’s involvement in the fight against apartheid.It will share insights into the Australian contribution to the collapse of apartheid, such as the ‘Stop the Tours’ movement which served to sever cricket and rugby relations with Apartheid South Africa. Such activism did not occur without political controversy or conflicts as related throughout the various sections of the exhibition.Several former activists such as• Anthony Abrahams, one of the Wallabies who campaigned against the 1971 rugby tour• Meredith Burgmann and Verity Burgmann who famously stopped the game in Sydney (where Meredith was given a two-month jail sentence)• Ken Davis and Frances Letters, who were both arrested during sporting tour protests• Jane Singleton, former Chair of the Australian National ANC Support Committee will be present at the launch and will be joined by a number of South African expats – Natalie Hendricks, Sybil Wakefield, Ish Larney, Pat Wagner – active then under the umbrella of the AAAM as well as currently under that of ASAA. Fellow compatriot, Angus Leendertz, an UCT alumnus, now resident in Sydney, is the curator of this innovative ‘step back into history and personal memories’.“Brand South Africa is honoured to be partnering with the ASAA in the execution of the exhibition, especially at such a historical place such as Constitution Hill, which symbolises South Africa’s journey to democracy”, said Brand South Africa’s CEO Dr Kingsley Makhubela.“We are indeed proud to be welcoming the exhibition within the Constitution Hill precinct which indeed serves as an effective custodian and proponent of Constitutionalism, Human Rights and Democracy in South Africa. It is a living museum where the past, present and future collide in a unique paradox that celebrates the victory of our present day democracy. A visit here leaves you forever changed with the unrelenting resolve ‘never again must one human being treat another human being in this manner, said ConHill CEO Ms Dawn Robertson.The exhibition, though focused on Australia, surfaces a largely unknown ‘history’ and narrative among the local general public of the significant roles played by social justice activists around the globe in support of the anti-apartheid struggle whether through blockades of armaments factories by workers in the UK; the vigorous divestment campaigns on campuses throughout the USA; the ‘End Bank Loans’ and ‘Boycott Outspan Oranges’ campaigns across most of Western Europe, the UK and Japan!“This celebration of activism fits so well with the current (social justice) campaigns that prove you CAN make a difference. Principled and gutsy Australians helped make a difference to the lives of hundreds of thousands of South Africans”, said former Chair of the Australian National ANC Support Committee, Ms Jane Singleton.“I hope that visitors to the exhibition leave with the knowledge that Australia was, and remains today, a friend and supporter of a free and democratic South Africa”, said Australian High Commissioner, His Excellency Mr Adam McCarthy.Media is invited as follows:High-res pictures are available on request.Date: Thursday, 02 November 2017Time: 17:00 for pre-interviews18:30 Official OpeningVenue: The Constitution Hill,11 Kotze Road, JohannesburgRSVP and for more information or to set up interviews, please see contacts below:RSVPS/Enquiries: Ntombi NtanziTel: +27 11 712 5061Mobile: +27 (0) 81 704 1488Email: ntombin@brandsouthafrica.comNotes to the EditorAbout the ExhibitionMemories of the Struggle – Australians Against ApartheidAbout Brand South AfricaBrand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.Join the conversation at:Follow Brand South AfricaOn Twitter: @Brand_SAOn the Official Brand South Africa Facebook account.Tell us how you Play Your Part:On Twitter: @PlayYourPartSA or via the website.last_img read more

Customer Service Tips for Early Stage Startups

first_imgdana oshiro A Web Developer’s New Best Friend is the AI Wai… Few companies put as much effort into customer service as they do into member acquisition. However, in order to retain members, community-driven startups need to be conscious of the entire customer experience. No stranger to support techniques, Zendesk CEO Mikkel Svane spends most of his time perfecting the end-user experience for his clients. Best known for its web-based help desk services, Zendesk launched in 2008 and even then ReadWriteWeb gave the company a favorable review. In 2009, Zendesk continues to establish itself as a great alternative to the traditional call center experience. Svane offers some helpful tips for our ReadWriteStart readers. Says Svane, “The good news for businesses starting out today is that the web offers a whole host of easy, affordable tools that can help to ensure businesses have a meaningful dialogue [with their customers].” Some of those tools include: 1. Web-hosted Solutions: Rather than investing in an in-house legacy customer support service, Svane advises startups to consider a web-based help desk product to eliminate any headaches associated with security, scalability, and ongoing maintenance. Says Svane, “Keep the human touch in-house but outsource the infrastructure.” In addition to Zendesk, companies can look at services like Openbravo for web-based support. 2. Crowdsource Solutions: In addition to a Frequently Asked Questions page, consider incorporating a discussion forum or dialogue tool into your website. These tools allow customers with questions to interact with your best advocates. In addition to Zendesk’s forum tool, companies can also look to Get Satisfaction, FixYa or Lefora for help. 3. Social Media: When your customers or ex-customers are going to complain about your company, they’ll often do it via Twitter or Facebook. Take advantage of these tools and use them to keep a positive conversation going. Having a dedicated staff person that interacts with customers to answer their urgent questions on Twitter shows how responsive and committed a company is to its customers. Related Posts Tags:#start#startups center_img 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hostinglast_img read more

10 Smart Links You Missed on Twitter on Today

first_imgTags:#Augmented Reality#Data Portability#Digital Lifestyle#Facebook#gaming#Internet of Things#Lists#twitter#web Facebook is Becoming Less Personal and More Pro… abraham hyatt Related Posts Toyota Kills Scion iPhone Jailbreak Theme After Apple Complains http://bit.ly/gCpkpL via @dailytechCalifornia’s CTO: If government agencies spent 10% of their time on social media, “it would be the equivalent of hiring 10 to 15 staffers.” http://bit.ly/dR8IaL via @ohmygov“What are we building? We are building augmented reality glasses for the masses.” http://bit.ly/gWtkvV via @augmented Tumblr’s Mark Coatney: Do Most Websites Treat Commenters As Second Class Citizens? [Video] http://bit.ly/elVLxF via @neilvidyarthiExaminer.com will use “peer reviews and incentive pay to increase the professionalism of its content.” Content farm? Not us! http://bit.ly/fm01o1 via @davidaKaplan– More after the jump“Before long, thought-controlled objects may move far beyond games. ‘Toys are just the beginning…’” http://buswk.co/fwd7vR via @sol_tanguayTragedy of the Data Commons: The law should provide a safe harbor for the dissemination of publicly available, anonymized research data. http://bit.ly/gqHqQs via @jranck9 reasons why Google and Apple should be worried about Amazon http://bit.ly/fGuKvd via @plamere“United Russia is the party of corruption, the party of crooks and thieves.” One man’s cyber-crusade against Russian corruption. http://nyr.kr/fL1ytt via @newyorkerThe Society for Storytelling’s Tales of Things: Object storytelling in the age of the Internet: http://bit.ly/fhUVID via @talesofthingsFollow ReadWriteWeb and the ReadWriteWeb team on Twitter.What links did we miss? Let us know in the comments.center_img The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification A Comprehensive Guide to a Content Auditlast_img read more

4 Mistakes Even the Smartest People Make When Looking for a Career Change

first_imgWhy is Bitcoin Soaring? You might be considering a career change for a long list of reasons. Maybe you fell into a career path and found that it didn’t quite suit you. Perhaps you’ve been in the same position for a while, and you need new challenges. You might even be approaching burnout or having stress-related health issues.Career changes are becoming more common, partially because the speed of technology — and, therefore, business — is increasing. Whatever your reason, here are four common mistakes to avoid if you’re thinking about making a career change.1. Ignoring your networkCompanies know an employee referral is one of the most reliable ways to find a new employee. In fact, referrals account for only 7 percent of applications, but up to 40 percent of new hires. If you’re considering a career move, your professional network is one of the first places you should turn.Be sure to stay engaged with your network on a regular basis. Many job openings are never posted because people involved in the hiring process already have candidates in mind. Be the one who comes to mind by nurturing relationships with those who may be able to connect you with opportunities in the future. Just remember: The first rule of networking is to reciprocate. Build others up; when the time comes, doors will open for you.Another thing: Don’t limit your networking to one platform. While LinkedIn is still the most widely used, alternatives can provide different strategies for creating connections. Networking app LetsLunch, for instance, helps you find interesting professionals to meet with over coffee, lunch, or drinks, based on your calendar, interests, and goals. Here are a few other Linkedin tips to help.2. Pursuing opportunities based on salary aloneAll opportunities aren’t created equal. Top talent is in high demand, especially in the tech world. In the most sought-after fields, messages from recruiters pour in by the day. The number of open doors can be overwhelming, and there’s often very little information to go on. It takes significant time and energy to truly evaluate an opportunity.That’s why many people start with salary and job requirements. Certainly, it’s important to have an idea about these before moving forward, but don’t stop there. Making decisions based only on these basics is a mistake. To find a career move that will truly make you happy, you should consider opportunities that are a holistic match with your goals.How do you know which opportunity will truly make you happy? Companies are starting to recognize and address this challenge. Stellares, for example, is a deep-tech talent acquisition platform that harnesses the power of AI to help you find opportunities that match your learning goals, work-life preferences, and passions. This approach really works; tech talent using Stellares decide to pursue 42 percent of the opportunities the platform matches them with — an impressive number compared to the 12 percent conversion rate of the average career site. If you’re inundated with potential paths and lost on where to start, try uncovering what’s really important to you with the help of AI.3. Considering only big-name companiesIn some industries, landing a job at a top company seems like the holy grail of career advancement. But having Google or Apple on your resume isn’t the only way to stand out. Depending on your goals, this kind of tunnel vision could help you stay focused — or it could be seriously detrimental.Working for a tech giant and working for a small startup will challenge you in different ways. What kind of growth are you looking to achieve? Getting in on the ground floor of an innovative company can be a unique experience that serves you well in your career. You’ll likely have more flexibility, autonomy, and chances to make a palpable impact. However, a large company will allow you to specialize and may have more internal opportunities for advancement. These differences indicate why it’s important to have a holistic idea of what you want out of your career.4. Failing to connect the dots for employersYou’ve tapped your network, narrowed your options, and found an opportunity that will help you grow and fits your goals and passions. Even if you’re confident that you’ll be great in a position, don’t assume that your experience speaks for itself — or that your one-size-fits-all resume will score you an interview. With more than 75 percent of large companies using an applicant tracking system as a first step, you need to make sure your resume is tailored to the specific position you’re applying for if you want to make it past automated gatekeepers. Sound time-consuming? Utilize tools like Jobscan’s Power Edit, which leverages AI and machine learning to help you dynamically update important skills and keywords missing from your resume based on the job description of your desired position. Continue the theme in your cover letter, spelling out why you’re a great fit and how you’re different from other candidates.When you’re invited in for an interview, be prepared to carry that connection through the process. Don’t be afraid to showcase what makes you stand out in the applicant pool, whether it’s a unique skill or a surprising job in your history. Be sure to circle back and clarify how these differentiators enable you to bring unique value to the company.Put it into practiceNavigating a career change can be tricky, especially if you’ve been in the same position for several years. However, changing things up can bring new experiences — and even new meaning — into your life. If you’re considering a significant move, the key is to spend some time really evaluating what you hope to gain in the process. Talking with mentors, doing your research, and using new technologies like AI can help you figure it out. Related Posts Blockchain – Impending Revolution in Glob… 3 Areas of Your Business that Need Tech Now Tags:#career#career advice#career challenges#career change#career growth#job application platform#job benefits#job perks#job seeker mistakes#networking#new job#tech career#tech jobs Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. How Blockchain Changes Nowadays Business Security Brad AndersonEditor In Chief at ReadWritelast_img read more

How to Pick the Perfect Music for Your Video Projects

first_imgUtilize the music in your editing pace. Cutting to the music to drive energy and pace while cutting against can create tension. Make thoughtful choices about how you use music to work with your video edit. Stay within budget. Nobody likes production surprises… especially when it comes to money. Licensing music early could curtail the chances of a budget issue later.Some editors prefer to create a VERY rough cut of an edit and try different music tracks underneath to see which might work best. Once a track is decided upon, they can clean up the edit to match the music. It’s a useful approach, but must be done early on in the post-production process.Set the ToneThis is an easy one: The tone of your video will typically dictate the style/mood of the music track(s) that make the cut. Unless you’re intentionally trying to use music to play against the action (like a classical track under a fight scene), it’s best to find a track that enhances the feeling of your scene or film/video. Consider your target viewer… what’s their age and background? Whereas a corporate executive may not identify with hard rock or hip-hop, this may be a perfect style choice for a younger audience.Royalty free music libraries (like PremiumBeat) give you the option to search by mood or genre, making it easy to find tracks that evoke a certain emotional response.Music Throughout or Bookends?Depending on the type of video project, you may find that music simply isn’t needed throughout. Montages and demo reels typically dicate end to end music, but a corporate video or film may actually benefit from only sporatic music or a bookended approach. In many cases, music can actually be more powerful when it is used intermittently… it can better accentuate a point or climax in the video. If music is forced throughout, the viewer may get fatigued. Allow for some breathing room and don’t forget to let the environmental and background sound help shape the audio of your project.If you’re going with a bookended approach, it may be a good idea to pick one music track (or theme) to open and close the video – especially on shorter video projects.Vocals or No Vocals?Films and montages use tracks with vocals… and in most cases it may be best left at that. Vocals under dialogue or an interview can be distracting and off-putting. If you choose a vocal track for your project, you have another matter to consider: Do the words support what’s happening in the scene/video? Good non-vocal tracks can convey the same emotions without words and in most cases are a safer bet.Avoid the Duration TrapsDon’t be tied to the duration of your music! Instead, cut it up to work best with your video. The typical cadence of a commercial song (verse, chorus, bridge) may not flow with your edit. Instead, loop parts of the track in your editing app, bringing in a chorus or emotional climax at just the right time. PremiumBeat offers loop sets for each royalty free track in the library. Cut them together will the full track version to tailor the audio to your visuals.Need assistance in customizing track lengths for your project? See our previous blog posts on timing music for your video edits or editing music for film (without it becoming a music video).Real Instruments? YES!Beware of music that uses MIDI or digitzed instruments and effects. These tracks may sound corny and cheap. Instead, ensure that the tracks you’re using feature real, organic instrumentation. To the trained ear (and even the untrained!) a highly processed digital keyboard often doesn’t hold a candle to the organic sound of a baby grand piano.Addtionally, the right instrumentation can contribute to the message of your video. As an example, regional music can be effective in creating the feeling of a certain locale. For instance, traditional Asian or African music may be well-suited if you’re profiling such a location in your project.Music Library vs Original ComposerDepending on the scope your project, you may be considering either using tracks from a royalty free music library or hiring an original composer to score your film/video. Budget is the biggest consideration here – original composition doesn’t come cheap. Additionally, having a composer score your project is a time and labor intensive process.Royalty free music provides a low-cost, high-quality alternative. PremiumBeat provides access to thousands of curated tracks, created by a team of international composers. Because these royalty free music tracks are exclusive to PremiumBeat, you won’t be flagged on YouTube or Vimeo for copyright violation.Whatever you do, avoid using copyright or commercial tracks in your video projects. Despite your client’s insistence, using a Coldplay track in your video is cost-prohibitive to license and can put you in legal hot water!As a last point, pick your music with intention and make it an important part of the process. The perfect track has the ability to drive your editing decisions, engage your viewer and enhance all the feelings of your video project. Here are a few curated playlists of PremiumBeat royalty free music. Maybe one of these lists contains the perfect track for your next project!Royalty Free Music Playlist: Spring AwakeningRoyalty Free Music Roundup: Action Packed!Royalty Free Music Roundup: Love StoryWhat’s your process when finding music for your video projects? Share your thoughts in the comments below! Sound shouldn’t be overlooked! Discover how to choose the best stock music for your video projects.Once you’ve got your video in the can and you’re digging into the edit, one of the first questions to arise is “What music am I going to use in this project?” From my years of experience as a video editor, I know that finding the right music for your video project can often be a challenging process – especially when a client’s involved! Follow these tips to find the perfect music for your video projects.Define The Music EarlyIf you’re reading this, it’s my hope that you’re seeking out music for your project before you finalize an edit! You’ll be one step ahead if you determine your music choices early on in the production process. Planning ahead will allow you to:Get your client’s approval on music early on. The last thing you want is to finalize an edit and have a client come back and ask for a music change.last_img read more