Brand South Africa will be in Davos for the annual World Economic Forum meeting of world leaders. It will be in Switzerland to tell the story of the country’s achievements in the past 20 years of democracy, and to speak about the way forward. Representatives from Brand South Africa will be attending the 44th World Economic Forum (WEF) annual meeting in Davos, Switzerland this year.They’ll be taking the message that South Africa has achieved much in the 20 years since the advent of democracy. The country is a competitive nation on the continent, and globally – it is open for business and now is the time to invest.About WEFThis high-level meeting takes place from 22 to 25 January, with some 2 500 participants, including over 40 presidents and prime ministers. Central to the WEF agenda is finding ways to improve the quality of life for all, globally, involving leaders across the board – from politics to business to social activists.Under the spotlight are the ripple effects of evolving and changing social, economic, political and technological forces across the globe. With a growing need to focus on proactive strategies, rather than reacting to and managing crises, the theme for the 2014 WEF meeting is “The Reshaping of the World: Consequences for Society, Politics and Business”.On the agenda are issues of providing sustainable resources to deal with population growth; finding innovative ways to close an ever-widening gap of economic inequality between the haves and have-nots; looking at ways to embrace and utilise the rapidly changing technological environment; and boosting confidence in government and business leadership through strengthening accountability and transparency.Among those taking part are the secretary-general of the United Nations, Ban Ki-moon; the president of the World Bank, Jim Yong Kim; the director-general of the World Trade Organization, Roberto Azevedo; the head of the International Monetary Fund, Christine Lagarde; and the chair of the G20, Tony Abbot.Team South Africa at WEFWhile South Africa has achieved much since the advent of democracy in 1994, the country is continually striving to improve. It has several far-reaching strategies:It has foresight in its Vision 2030;It is boosting competitiveness;It is growing the economy and playing a strong role globally through Brics;It is ensuring an innovative approach to science and technology; and,It is forging partnerships in support of an integrated Africa.